Data Driven Decision Making: The Power of Online Data

Search Engine Optimization (SEO) is a powerful tool to gain more traffic to your website, but did you know that we also have access to a wealth of data that could help you make better business decisions? It’s true! This powerful data can help your business:

  1. Discover new product or service opportunities based on trending or increasing search volume
  2. Explore your competitors’ strengths and weaknesses
  3. Understand your current or new target market’s search behaviors
  4. Maintain a positive brand image through monitoring of branded terms and questions in search

How do we find this information? What tools and resources do we use to develop answers to the topics mentioned above? How can you use this information to propel your business forward? We have developed a four part blog series to answer these questions and arm you with information you need to use real data to make better decisions. read more

How Does SEO Interact With Other Marketing Channels?

With the recent stay-at-home orders, working online becoming the norm and the closings of brick and mortar stores, digital marketing strategies have become more important than ever. Search marketing is a huge part of that digital marketing strategy. However, when people think of SEO, organic traffic is usually top of mind. The reality is that it is just one piece of the pie. There are many different digital marketing channels that need SEO love and attention. Here are a few ways to integrate SEO into your different digital marketing channels. read more

Bulk Radius Targeting in Google Ads

Google Ads can be weird about location targeting. You can bulk add cities/states/countries/etc via the web interface. But radius targeting? You can only do one at a time. What happens if you’ve got a large number of locations you’d like to radius target? Say, every university campus in the US. Or the 250 largest companies. These would be more ideal for true geo-fencing, but that’s not an option with Google Ads. You can, however, layer the smallest radius option (1km) with additional targeting like audiences to get fairly close. In smaller cities or rural areas, it’s a solid enough system. In Manhattan it could really fail. read more

#FreeAdvice: The Truth About SEO Audits

What is an SEO Audit and Why Does Your Website Need one?

Website audits are a foundational part of any Search Engine Optimization (SEO) strategy. An audit shines light on current site issues and opportunities for growth. Organic search improvement is dependent on a site working and communicating with search engines at an optimal level, otherwise all content and on-page changes could go unnoticed.

We get a lot of questions about what an SEO audit is, what an audit looks like, why your website should get an audit and more. Check out some of the most commonly asked questions below and feel free to reach out to us for any questions we may have missed! read more

#FreeAdvice: How to Advance Your Search Marketing Career (Bonus: Tips for new grads)

Since it’s graduation season and the job market is… not great, we’re throwing in some extra advice this mornth.

How can I advance my search marketing career?

Just like many other career paths, the digital marketing field is always changing and evolving. It is important to keep up and put yourself ahead of the competition. Here are a few ways you can make progress with professional growth and gain the confidence to reach for bigger and better things. Be better than the rest!

  1. Keep up-to-date on trends – Strategies are always changing, new insights are always being discovered, and best practices are improving. It is important to stay up-to-date on all these discoveries. Here are a few of my favorite information spots:
  1. Continue training – Just like I mentioned above, that strategies, features, and best practices are always changing, it is important to keep fueling your mind with this knowledge. Refresh your skills with free resources that not only teach you the basics, but also teach you how to use these skills, definitions and strategies in real life scenarios. Here are just a few of our favorites:
  1. Show your stuff – Do you have a digital presence? Make sure your LinkedIn profile is up-to-date along with your resume and portfolio of work. Made a website you are really proud of? Future bosses want to see that! Show off your skills while also gaining some practical experience.
  1. Understand data – It is one thing to understand the definitions and the concepts of basic SEO and PPC topics. But can you put that to use? Basic problem solving is super important. Your client is losing traffic, ranks are dropping, bounce rate is getting higher, so what are you going to do? Playing out scenarios and solving these problems makes you use many parts of your brain, strategies and larger concepts. Maybe do some freelance or pro-bono work to get some exposure.
  1. Always be evolving – Just like the industry, you should always be growing and evolving with your knowledge, skills and professional path.
  • Take risks – You will only get out as much as you put in. Got a crazy idea that might not work? You can only find out if it will work if you try. Be a trailblazer!
  • Learn to adapt – Algorithm updates come out, clients change business strategies, change is always inevitable. Go with the flow, learn to think and move quickly.
  1. Seek advice, maybe even a mentor – Is there someone you look up to in the industry? A professor? A former boss? Maybe even someone you met at a networking event. Whoever it is, talking SEO over coffee is a great idea to expand your knowledge and your experience. Also, make sure you are following the experts on social media. Here are a few of our favorites:
  1. Know what you want – What are you looking for when it comes to your digital marketing career? Are you goal driven? Is flexibility important to you? You will never grow in your career or get ahead of the game if you are constantly evaluating if you are where you want to be.
  1. Network – Finally, get out there! Join a club, go to a networking event, discuss, make connections and put yourself out there. You can’t succeed if you are hiding in the corner.

Bonus – The Transistor team gives advice for people graduating college right now.

Jay

Don’t be afraid of odd jobs. When I was fresh out of school, I really struggled finding my first marketing job. There were plenty of entry level positions, but they were actually places looking for experienced people at entry level wages. This hasn’t changed. Most of what was actually attainable was “brand ambassador” positions. Which is code for being thrown out in a crowd trying to push free samples on people. No thanks. My first real, full-time job was a marketing analyst role at a startup. Was not what I was looking for, but because it was a startup I ended up doing a lot of different things, including learning how to set up google shopping, managing media buys and running paid search campaigns. That set me up for everything that came next. read more

#FreeAdvice: Search Intent vs Keywords

According to a Search Engine Journal article, in a May Google update, it was found that with search results that have multiple search intents or where the Google favored intent in the SERP was not explicit, weaker landing pages lost rank. This isn’t something new that happened, but it is becoming more and more prevalent. This just solidifies why search intent is so important and why the objective of each page should be very clear. 

For this reason, we decided to go back to the basics when it comes to search intent as a refresh. read more

Podcast – Impact of COVID-19 on Search Strategy

The current COVID-19 outbreak has made every business reevaluate how to connect with their customers, but how does this impact search strategy? Lindsie Nelson, the Vice President of Client Strategy here at Transistor, spoke with Steffen Horst from the Performance Delivered podcast about how businesses are being impacted by current market shifts and how they can evolve their SEO strategy for today and the future.

In this podcast you’ll discover:

  • How to tweak your SEO strategy now
  • How to make changes to your site and marketing now for growth in the future
  • What tools you can use to improve your site (and they’re free!)
  • How to leverage data to make informed decisions
  • Why it’s important to do SEO even during uncertain times

Listen to the podcast here:

The Performance Delivered – Insider Secrets for Digital Marketing Success Podcast talks to marketing and agency executives and explores how they build successful businesses and their personal brand. For more information on this podcast and the host Steffen Horst visit https://symphonicdigital.com/. read more

#FreeAdvice: How to Lower Your CPA

Q: Got any tips on lowering my cost/lead (CPA) in Google Ads?

A: You bet! This is going to be more of an entry-level answer since getting really in depth will be very account-specific. But there are three ways to make a major impact on your CPA for the better that are entirely within your control. Sure, a better landing page experience can help conversion rate, but we don’t always have total control over that piece of the puzzle, so let’s focus on what you can do in Google Ads.

1. Review and improve your quality scores

Got keywords with a quality score of 4 or worse? Bringing them up to an 7 or better can cut your cost/click in half – or more! If all other things remained constant, that would cut your CPA in half. And you’d be able to get more traffic for the same budget. read more

Transistor’s COVID-19 Response

Companies like Wal-Mart or GE need to lay out detailed coronavirus response plans. They have tons of employees and shareholders and probably some legal requirements. For a company like ours, it’s totally optional. Really, this is more for me, to keep my mind focused on what’s important. I also know friends and professional acquaintances and clients read this blog, so maybe this will be beneficial for them as well.

How we’ve changed internally (and how we haven’t)

We all started working from home around the first or second week of March. When the national order to social distance came out on March 13th, we cancelled all face-to-face meetings, travel and visitors. That’s pretty standard. We could always do our jobs from home. It stinks not seeing each other in person, but we can at least keep working. read more

SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.  We’ve got a number of clients being affected by   the COVID-19 outbreak in a variety […]

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