Brace Yourself: Google Announces Merchant Center Next

At Google Marketing Live, among the flurry of AI-focused updates, Google announced that by 2024 they will eliminate the need for product feeds with Google Merchant Center Next.

This, along with the AI-guided campaign creation process, is largely aimed at small advertisers trying to manage their own campaigns. It also takes a lot of annoyances out of the process of getting product data into Google for advertisers that are only pushing products to the search giant.

While this is a positive step for Google’s customers (the advertisers), it’s also another instance of Google using their impossibly strong market position to inflict massive pain on an industry. This time it’s product feed management solutions. There will still be a place for product feed management platforms – plenty of online merchants still need to get product data to Amazon, Walmart, etc. – but those platforms are surely panicking right now. Most of them offer an entry-level plan for people just trying to get their data on Google. But moreso, this likely sets a standard going forward that the marketplaces will be expected to handle getting products from your site into their systems. read more

Unleashing the Power of SEO: A Guide to Generate High-Quality B2B Leads!

Search engine optimization (SEO) plays a critical role in driving traffic and generating qualified leads for businesses. In today’s digital age, B2B companies rely heavily on expert SEO strategies to increase their online visibility and generate leads from potential customers. However, merely optimizing your website for search engines is not enough to generate leads. You need to know how to accurately collect lead information, create targeted and engaging content and provide accurate product or service data that resonates with your target audience. With lead generation efforts the goal is not to just drive more traffic but to drive the right traffic that leads to more revenue for your business. In this guide for lead generation using SEO, we will explore the best practices and techniques for using SEO to generate qualified leads and help your B2B business grow. read more

Is Your Cart a Top Google Analytics Landing Page? (Updated for GA4)

Update: See how this changes in GA4 (click or scroll)

If the title didn’t resonate with you, and you have an e-commerce website, go do this right now: check out Google Analytics and look at the landing page report, look for your shopping cart. You might just see something like this:

This report tells us that in each instance, a user started by taking a traditional acquisition channel landing them on a traditional landing page. Later, they returned via direct traffic and landed on the cart.

Because standard GA reports attribute everything to the last non-direct source, our landing page reports are saying these folks came to the cart via organic, PPC, etc. read more

5 SEO Quick Wins You Can Do In 2023

SEO can be a complicated beast. Our team of SEO experts think about search every day all day, so how can you implement quick SEO wins to improve rankings without living and breathing SEO? We have 5 quick tips to help you get started. These should help you prioritize your efforts and make your site better for both Google and your users.

Looking for an audit to kick off your search efforts? Get an SEO Audit today!

 

 

SEO Quick Win #1 – Optimize For Already Ranking Keywords

 

Ranking takes time – especially ranking on page one. Take advantage of the keywords you’re already ranking for and amplify those rather than starting from scratch. I can promise you that moving from position 15 to 3 (page two to top three on page one) is typically easier than going from 100+ to 3. read more

Digital Lead Investing: Amplifying Your Digital Marketing Mix

In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition and drive continuous growth. As marketing strategies evolve, one approach that is gaining momentum is digital lead investing. In today’s interconnected world, businesses are leveraging the power of digital channels such as Search Engine Optimization and Paid Search to drive quality, targeted leads. This article will explore the concept of digital lead investing, its potential benefits, and how it can be a game-changer for businesses in various industries. read more

2023 Shopify SEO Guide: Tips & Tricks

Search engine optimization (SEO) plays a critical role in the success of any online store. In the ever competitive e-commerce landscape, having a well-optimized website is essential, and Shopify has emerged as one of the most popular e-commerce platforms for businesses of all sizes. However, simply having a Shopify store is not enough. To truly maximize its potential, it is crucial to implement effective SEO strategies tailored to Shopify’s unique features and functionalities. In this article, we will delve into the world of Shopify SEO, exploring key techniques and best practices to help your online store rank higher in search results, drive targeted traffic, and ultimately boost your sales and revenue. Whether you’re a seasoned Shopify user or just starting out, this guide will provide you with actionable insights to optimize your store for search engines and improve your online visibility. Let’s dive in and unlock the power of Shopify SEO! read more

Racheal Has Joined the Paid Media Team

Our paid media team has grown by one more, welcome Racheal to the team!

Racheal joins Transistor Digital as a Senior Paid Media Specialist. She has about five years of paid search experience including a history with a wide variety of industries. Racheal will be taking on a lead role with a number of our clients and be an incredible asset to helping shape our paid media team going forward. You can get to know a little bit more about Racheal’s professional background right here.

We’ve asked Racheal a few questions to help everyone get to know her a little better. read more

How to Remove a Page from Google Search

There are countless resources explaining how to get a page crawled and indexed by Google, but what if you want to remove a page from Google’s index?

There are several different cases that exist in the SEO world for wanting to remove a page from Google’s index. Some examples include a low quality page, duplicate content, forum comments, thank you pages… the list goes on. Whatever your reason for not wanting a page to appear in the search results, the process for figuring out how to remove it stays the same.  read more

Transistor Digital Marketing Announces Rebrand Along With Strategic Evolution

The Milwaukee search marketing agency positions itself at the cutting edge of a rapidly changing industry.

FOR IMMEDIATE RELEASE

March 6, 2023 8AM Central Standard Time

Milwaukee, WI. – Today, Transistor Digital Marketing announced a rebrand to go with an updated strategic direction. This change includes a new visual identity, updated website and evolution of the overall strategic direction. The announcement comes shortly after the company’s eight year anniversary. 

Founder, Jay Ratkowski, states: “The entire internet, especially on the marketing side, is trying to figure out how to deal with adoption of AI, recommendation feeds and changing consumer habits. We want to be open about where we think our industry is going and update our branding to reflect that vision.” read more

Excel for SEOs

Excel is unavoidable for SEOs. There are many excellent keyword research tools and data sources available, but eventually you’ll find yourself exporting something into Excel or using it to fine tune your dataset. With this in mind, it’s beneficial to spend some time learning the most practical and commonly used formulas for SEO. We’ll walk you through some of our favorites and how we use them below. 

Formulas 

Concatenate

This allows you to combine two things, whether it be two cells or 1 cell + words. 

We use it the most when exporting data from Google Analytics. Google Analytics doesn’t export the domain name with the landing page slug, so sometimes we need to add the domain to the slug. read more