SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.  We’ve got a number of clients being affected by   the COVID-19 outbreak in a variety […]

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You’ve got questions before hiring an SEO agency? We’ve got answers.

There are a lot of “what questions to ask before…” blogs posts that have been written over the years. Most of them are very geared toward the way the authoring agency wants to sell you on their services. Some of them manage to do that while actually being helpful. The post that Seer published recently […]

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Help! Keywords Are Driving Traffic but Not Ranking

Google’s Deduplication Update is Affecting Keyword Ranks & Tracking Google Featured Snippet Algorithm Update On January 23, Google announced that they have removed (globally implemented January 22) duplicate site listings shown in featured snippets. So if you had a featured snippet and a result showing in the 3rd position, that 3rd position rank will be […]

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#FreeAdvice: Quick Wins in SEO?

Q: Is there anything I can do to get SEO results quickly? Fad diets, same day shipping and DVR have all fed into society’s obsession with instant gratification, quick fixes and immediate results. Search engine optimization is definitely not immune to that mindset, but the reality is consistent growth is the way to go. However, […]

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Reflecting on 2019 for Transistor

As a company in the marketing industry, I know we’re supposed to take this time to predict what trends will die or change games in 2020. But there’s already hundreds of millions of options for that elsewhere. So I’d rather take this time to get into the more human stuff of what the heck happened […]

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#FreeAdvice: How to Optimize for a Featured Snippet?

Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page […]

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Before you hire someone to do SEO for your small business

This is a pretty common scenario: Small companies that either just open up shop or are just now taking things online will at some point think they need SEO help. From there they: Search for a how-to guide and get overwhelmed.  Email or call a few places and if they even get an answer, are […]

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#FreeAdvice November 2019: Entities for SEO

Q. I’ve been hearing about entities lately and have no idea what it means. Help! The thing about entities is they’ve been around forever. We just haven’t always done a good job associating them with search, or at least not using that name. The word came into the SEO sphere back in 2013 when the […]

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Then There Were Four

Transistor is Growing  We’ve added another face to the Transistor team! Meet Matt Buehler – Search Marketing Analyst.  Matt is an exciting addition to our team. He is a recent graduate of the University of Wisconsin – Whitewater with a degree in Marketing and a specialization in Digital Marketing. His previous internships have provided him […]

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#FreeAdvice October 2019: Tracking

Q. How do I keep track of changes that skew my Google Analytics numbers? A. We’ve all had these moments, you’re doing your monthly reporting (if you’re not doing monthly reporting, finish reading this, then drop everything else and start doing monthly reporting) and see something like this: Panic sets in. You thought things were […]

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