Search Engine Optimization (SEO) is a powerful tool to gain more traffic to your website, but did you know that we also have access to a wealth of data that could help you make better business decisions? It’s true! This powerful data can help your business:
- Discover new product or service opportunities based on trending or increasing search volume
- Explore your competitors’ strengths and weaknesses
- Understand your current or new target market’s search behaviors
- Maintain a positive brand image through monitoring of branded terms and questions in search
How do we find this information? What tools and resources do we use to develop answers to the topics mentioned above? How can you use this information to propel your business forward? We have developed a four part blog series to answer these questions and arm you with information you need to use real data to make better decisions.