Data Driven Decision Making: The Power of Online Data

Search Engine Optimization (SEO) is a powerful tool to gain more traffic to your website, but did you know that we also have access to a wealth of data that could help you make better business decisions? It’s true! This powerful data can help your business:

  1. Discover new product or service opportunities based on trending or increasing search volume
  2. Explore your competitors’ strengths and weaknesses
  3. Understand your current or new target market’s search behaviors
  4. Maintain a positive brand image through monitoring of branded terms and questions in search

How do we find this information? What tools and resources do we use to develop answers to the topics mentioned above? How can you use this information to propel your business forward? We have developed a four part blog series to answer these questions and arm you with information you need to use real data to make better decisions. read more

Podcast – Impact of COVID-19 on Search Strategy

The current COVID-19 outbreak has made every business reevaluate how to connect with their customers, but how does this impact search strategy? Lindsie Nelson, the Vice President of Client Strategy here at Transistor, spoke with Steffen Horst from the Performance Delivered podcast about how businesses are being impacted by current market shifts and how they can evolve their SEO strategy for today and the future.

In this podcast you’ll discover:

  • How to tweak your SEO strategy now
  • How to make changes to your site and marketing now for growth in the future
  • What tools you can use to improve your site (and they’re free!)
  • How to leverage data to make informed decisions
  • Why it’s important to do SEO even during uncertain times

Listen to the podcast here:

The Performance Delivered – Insider Secrets for Digital Marketing Success Podcast talks to marketing and agency executives and explores how they build successful businesses and their personal brand. For more information on this podcast and the host Steffen Horst visit read more

SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.  We’ve got a number of clients being affected by   the COVID-19 outbreak in a variety […]

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You’ve got questions before hiring an SEO agency? We’ve got answers.

There are a lot of “what questions to ask before…” blogs posts that have been written over the years. Most of them are very geared toward the way the authoring agency wants to sell you on their services. Some of them manage to do that while actually being helpful. The post that Seer published recently […]

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Help! Keywords Are Driving Traffic but Not Ranking

Google’s Deduplication Update is Affecting Keyword Ranks & Tracking Google Featured Snippet Algorithm Update On January 23, Google announced that they have removed (globally implemented January 22) duplicate site listings shown in featured snippets. So if you had a featured snippet and a result showing in the 3rd position, that 3rd position rank will be […]

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#FreeAdvice: How to Optimize for a Featured Snippet?

Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page […]

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Before you hire someone to do SEO for your small business

This is a pretty common scenario: Small companies that either just open up shop or are just now taking things online will at some point think they need SEO help. From there they: Search for a how-to guide and get overwhelmed.  Email or call a few places and if they even get an answer, are […]

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Who Needs SEO?

What businesses need SEO? Why do companies come to Transistor for SEO? When talking to potential clients we often get asked about who we work with and what situations we commonly see. Although there are many reasons why a company would need SEO we most commonly see these four situations: Bad Site Launch Dramatic Loss […]

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