Digital Marketing Consulting

With experience in online marketing dating back prior to the launch of Bing, I’m ready to tackle any project related to search and digital marketing.  You’ll get a creative focus on profit and revenue with total transparency along the way.

My history prior to freelancing includes time spent in specialist and management roles at agencies and in-house. As pretty much everyone in this business says, I’ve managed small startups, fortune 100 companies and plenty in between. Below is an overview of what I do, which should help you decide if it makes sense to think about working together.


My Services/Specialties

Paid Search Management

I’ve managed millions of dollars in ad spend for hundreds of clients. I prefer working with e-commerce clients or at the very least, websites that have a strong understanding of their sales channels. Why? Because my strengths are in using profit data to find smart ways to bid and grow. Expertise in traditional search, display, remarketing, shopping feed management and more. Learn more…

Search Engine Optimization

Strong technical expertise combined with a creative and wholistic marketing vision help me find the best route for improving the organic visibility of your site. I especially like doing SEO on a project basis, whether that’s helping you migrate to a new website, doing deep competitive analysis and opportunity discovery or just fixing some nagging organic problem. Learn more…

Analytics

Tracking matters. I’ve got extensive experience with Google Analytics and can help implement a lot of additional tracking via Google Tag Manager. This includes tracking setup, goals, events, ecommerce tracking & more.

Ecommerce Marketing Consulting

I can help regardless of what platform your site is on, but especially have extensive experience in the Magento platform for ecommerce. I’ve worked with Community and Enterprise clients for about 6 years and counting with catalogs ranging from small (<500 SKUs) to pretty large (>100k SKUs). I’ve built my own Magento sites and helped doing some MacGyver style customization to sites with startups that don’t have development resources (I am NOT a developer). My expertise covers catalog setup (best arranging your products/categories for shopping experience), technical setup of the frontend for SEO improvements, making the best of the built-in search, and much more. Consider me your director of e-commerce, best suited to collaborate with marketing and IT to get the most out of your platform.


Tools & Services That Help Me Do My Job

semrushmarinmajestic  awrcloud


Want to know more?

If so, contact me today!

Jay

Jay Ratkowski runs this joint, which is why his name is on the front door. You can find him elsewhere at Google+, Facebook, or Twitter

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