The secret to advertising a product is to make lives better or easier. Or do the same thing cheaper. So when it comes to selling wine, Club W takes the approach of making it easier to pick out a wine you like. Their concept is pretty simple. They ask you a handful of questions about your food preferences, and match your answers up to types of wine. Of course, there is a timer counting down until your new customer discount expires, just for some extra urgency.
I gave it a shot, as I know enough about wine to know which varietals I like and can generally pick out a good bottle in the store. But there’s far more I don’t know, and would love to explore new regions, grapes, etc.