CBS: Christianity & Bikini Girls = Good. Homosexuality = Bad.

http://www.youtube.com/watch?v=5MQWFiIrBLA

There’s the commercial, go check it out before you read any further.

Now, CBS has said they refuse to run this commercial during the Super Bowl.  That’s their decision and I feel they have a right to make it. However, what message does this send about CBS as a company?  They’re running the equally controversial commercial featuring Florida football star Tim Tebow telling a dramatic pro-life story.  They’ll no doubt run numerous ads featuring women with very little clothing trying to sell domain names, beers, animal rights, etc.  Yet, a rather silly and non-graphic ad featuring two men kissing is beyond what they deem acceptable for public viewing (on a side note, apparently another gay themed ad from godaddy.com was banned, but we all know they rely on pushing the boundaries of what is inappropriate for shock value and the American public can’t handle sexuality).

Now, while I definitely don’t agree with CBS’ clearly bigoted decision, I’m a realist.  I’m not going to expect people to boycott the Super Bowl or stop watching shows like the Big Bang Theory or CSI or whatever else you enjoy.  However, I would encourage people to keep this in the back of their minds going forward.  If CBS is premiering a new show and you’re on the fence about watching it, I say skip it, there’s plenty of entertaining programming elsewhere.  If a major CBS sponsor wants to sell you a product, look at the competition.  If a major event like a presidential address is airing on CBS along with other networks, watch the coverage on one of them.  I know those are things I’ll be considering from now on.